I have seen this misused recently so I looked it up to confirm I understood the difference:
Assure – ensure – insure:
A person assures (makes promises to, convinces) other people. Assure takes a personal object. E.g., Our hosts assured us that we would have comfortable rooms.
A person ensures (makes certain) that things occur or that events take place. E.g., Our hosts ensured that we had comfortable rooms.
Insure should be restricted to financial contexts involving indemnification; it should refer to what insurance companies do. E.g., to insure against loss.
From Bryan A. Garner, Garner’s Modern American Usage, Oxford University Press (2d ed. 2003).
Double Daddy
11 years ago
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